Founded in 1994 by James Jebbia, Supreme began as a small skateboard shop in downtown New York City. Located on Lafayette Street in Manhattan, the brand quickly became a symbol of streetwear culture, blending skateboarding, hip-hop, and punk influences. Today, Supreme is a global phenomenon, known for its limited releases, bold designs, and cult-like following.

What sets Supreme apart from other streetwear brands is its ability to maintain authenticity while evolving with the times. The brand’s logo, a simple red box with the word "Supreme" in white Futura font, has become instantly recognizable worldwide. This minimalist design was inspired by artist Barbara Kruger, reflecting the brand’s sharp, rebellious attitude.

Supreme’s business model is heavily rooted in exclusivity. The brand releases new products every Thursday during its seasonal drops, often selling out within minutes. From T-shirts and hoodies to skateboards and accessories, each item is meticulously crafted and highly sought after. This scarcity has only added to the brand’s allure, creating a secondary market where resellers thrive. For a closer look at some of the iconic products, check out this product spreadsheet

In addition to its core offerings, Supreme is known for its groundbreaking collaborations. Over the years, the brand has partnered with a diverse range of companies, from Nike and The North Face to high-end fashion houses like Louis Vuitton. These collaborations have not only expanded Supreme’s reach but also solidified its reputation as a bridge between streetwear and luxury fashion.