Supreme, founded in 1994 by James Jebbia, has grown from a small skateboarding shop in New York City to a globally recognized brand synonymous with streetwear culture. Known for its bold red box logo, Supreme has become a symbol of exclusivity, counterculture, and high fashion.

The brand's journey began in downtown Manhattan, where Jebbia opened the first Supreme store on Lafayette Street. Initially catering to skaters, the store quickly became a hub for the skateboarding community. However, it wasn't long before Supreme's unique blend of skate culture, art, and fashion caught the attention of a broader audience.

One of the key elements of Supreme's success is its limited-edition drops. These highly anticipated product releases create a sense of urgency and exclusivity, driving fans to camp outside stores or scramble online to secure their favorite items. This strategy has turned Supreme into a cult brand, with resale prices often skyrocketing for rare pieces.

Over the years, Supreme has collaborated with some of the biggest names in fashion, art, and entertainment. Notable collaborations include partnerships with Louis Vuitton, Nike, and The North Face, as well as artists like Takashi MurakamiJeff Koons. These collaborations have further cemented Supreme's status as a cultural icon.

Supreme's influence extends beyond fashion. The brand has played a significant role in shaping modern streetwear and has been embraced by celebrities, musicians, and athletes worldwide. Its ability to blend high fashionsubcultural roots

In 2017, Supreme made headlines when private equity firm Carlyle Group

Today, Supreme operates stores in major cities around the world, including Tokyo, London, and Paris. Each store is designed to reflect the brand's roots, often featuring skate-friendly interiors and a minimalist aesthetic. The brand's global presence has made it a cornerstone of contemporary streetwear culture.