X Spreadsheet
Supreme, founded by James Jebbia in 1994, is more than just a clothing brand; it is a cultural icon that has redefined streetwear. What started as a small skate shop in downtown Manhattan has grown into a global powerhouse, influencing fashion, art, and street culture.
James Jebbia’s vision was to create a brand that resonated with the skateboarding community while maintaining an air of exclusivity. The store, located on Lafayette Street in New York City, quickly became a hub for skaters, artists, and fashion enthusiasts. Supreme’s unique blend of bold designs, limited-edition drops, and collaborations with high-profile brands and artists contributed to its rise as a cultural force.
One of the key elements of Supreme's success is its "drop" model. Every week, the brand releases new products in limited quantities, creating a sense of urgency and exclusivity. This strategy has turned Supreme into a status symbol, with people lining up for hours—or even days—to get their hands on the latest release. The brand’s famous red-and-white box logo has become instantly recognizable, adorning everything from hoodies and skateboards to home essentials like bricks and toothbrushes.
Collaborations have also played a significant role in Supreme’s story. Over the years, the brand has partnered with iconic names such as Nike, Louis Vuitton, and The North Face, as well as artists like Takashi Murakami and KAWS. These collaborations not only keep the brand fresh and innovative but also bridge the gap between streetwear and high fashion.
Supreme’s influence extends beyond fashion. The brand has become a platform for self-expression, often incorporating political and social commentary into its designs. From collaborations with controversial figures to campaigns addressing systemic issues, Supreme has never shied away from making a statement.
