Introduction
Creating high-quality, original content that satisfies both readers and search engines is a challenging but necessary task for digital marketers and content creators. In this article, we’ll discuss how to generate pseudo-originalGoogle's guidelines
What Is Pseudo-Original Content?
Pseudo-original content refers to material that is not entirely unique in concept but is presented in a distinctive format, tone, or expanded perspective. Unlike content that simply rephrases existing texts, pseudo-original content should:
- Provide new insights or analysis.
- Combine multiple sources with original commentary.
- Use engaging storytelling to differentiate itself.
Google's Content Inclusion Guidelines
To ensure your content meets Google's inclusion rules, consider the following principles:
1. Helpfulness & Expertise (E-E-A-T)
Focus on Experience, Expertise, Authoritativeness, and Trustworthiness. Google prioritizes content that benefits the reader.
2. Avoid Thin Content
Ensure articles have sufficient depth—300 words is a bare minimum, but comprehensive guides (1,000+ words) perform better.
3. Cite Reliable Sources
Back claims with reputable citations (e.g., academic studies, industry reports) to build credibility.
Writing Techniques for Pseudo-Original Articles
Try these strategies to maintain originality while optimizing for search engines:
A. Blend Primary & Secondary Research
Combine authoritative sources with firsthand data (e.g., surveys, case studies).
B. Update Outdated Content
Revise older articles with current trends, statistics, and modern perspectives.
C. Repurpose Thought Leadership
Adapt insights from expert interviews or whitepapers into digestible blog formats.
Example: Structuring a Compliant Article
Before:
After:
Final Checklist
- Does the content introduce a fresh angle? ✅
- Is it supported by reliable sources? ✅
- Does it align with Google’s Quality Rater Guidelines? ✅