In today’s digital landscape, creating content that ranks well on search engines requires a balance of originality, relevance, and technical optimization. This guide explores actionable strategies to craft articles that meet Google’s guidelines while providing real value to readers.
1. Focus on User Intent (E-A-T Principle)
Google prioritizes content demonstrating Expertise, Authoritativeness, and Trustworthiness
2. Write Pseudo-Original Content
Avoid "spun" or duplicate content by:
- Combining multiple reputable sources with your unique perspective
- Adding case studies/anecdotes
- Updating outdated statistics (e.g., "2024 SEO trends show…")
3. Technical On-Page SEO
HTML best practices for indexing:
- Use
<meta name="description">- Include
<alt>- Mobile-responsive design (confirmed via Google’s Mobile-Friendly Test)
- Include
Real-World Example
A 2023 Ahrefs study found articles with 1,500+ words3+ internal links
Key Takeaways
Prioritize quality over quantity, structure content for both readers and crawlers, and regularly update published material. Remember: Google’s algorithms increasingly reward content that keeps users engaged.