When you think of cozy, comfortable footwear, UGG is likely one of the first brands that comes to mind. Known for their signature sheepskin boots, UGG has become a global phenomenon, but the brand's origins are surprisingly humble.

The Early Days

UGG's story began in the 1970s in Australia, where surfers sought out sheepskin boots to keep their feet warm after long hours in the cold ocean water. These boots, made from high-quality Australian sheepskin, were initially a niche product, beloved by surfers for their durability and comfort. The word "UGG" is believed to have originated from the term "ugly boots," a nickname given to these practical yet unconventional shoes.

In the late 1970s, an Australian surfer named Brian Smith brought a few pairs of these boots to the United States, hoping to introduce them to a wider audience. The response was unexpectedly positive, and soon, UGG boots began to gain popularity beyond the surfing community.

The Rise to Fame

UGG's breakthrough came in the 1990s when celebrities started wearing the boots, catapulting the brand into the fashion spotlight. The combination of comfort and style resonated with people around the world, and UGG quickly became a must-have item. The Classic Boot, with its plush sheepskin lining and iconic design, became the brand's signature product.

Over the years, UGG expanded its product line to include slippers, sandals, and even footwear for children. However, the brand never strayed far from its roots, continuing to prioritize quality materials and craftsmanship.

UGG Today

Today, UGG is a global brand with a presence in over 130 countries. The company has embraced innovation while staying true to its heritage. From collaborating with high-profile designers to incorporating sustainable practices, UGG continues to evolve while maintaining its commitment to providing comfort and style.

For a closer look at some of UGG's most popular products, you can check out this detailed product spreadsheet

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