Creating content that is both original and optimized for search engines is a balancing act. While duplicate content can harm your rankings, "pseudo-original" content—reshaped from existing ideas with fresh perspectives—can satisfy both users and algorithms. Below are effective strategies to achieve this while complying with Google's guidelines.
1. Prioritize Value-Addition Over Duplication
Google rewards content that offers unique insights or superior presentation of existing information. For example:
- Merge Multiple Sources:
- Update Outdated Data:
- Use firsthand Examples:
- Update Outdated Data:
2. Strategic Rewriting Techniques
Rephrasing alone won’t work—Google’s NLP
Original:
Enhanced:
Demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness
3. Optimization for E-E-A-T
HTML Best Practices for Indexation
Tag
Purpose
<meta name="description">Accurate 160-character snippet for SERPs
<h1><h6>Clear hierarchy with semantic heading structure